Wireframes
A lightweight information architecture provided guidance for understanding the user’s journey and content needs for individual pages, which were refined as a wireframe prototype was built.
For many aspects of the site, including these “pitch pages,” variations allowed for A/B testing in order to discover the most effective designs.
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Value-Add Calculator
As part of our sales roadshow, a Value-Add Calculator allowed us to show, in real dollars, what potential impact our software could have on a prospect’s brokerage business.